Consumer personality, privacy concerns and usage of location-based services (LBS)

• Main Authors: Soo, Shen Hin, Tan, Madeline Tanamal Ka Yen, Ho, Ju Yi, Low, Wen Ling, Maryam Muhammad Yahya,, Ho, Jessica Sze Yin *
• Format: Article
• Language: English
• Published: Journal of Economics, Business and Management, 2015
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/276/1/E00004FinalPaper_ConsumerPersonalityPrivacyConcerns%20and%20Usage%20of%20LBS_Jessica%20H.pdf; http://eprints.sunway.edu.my/276/; http://www.joebm.com/

This paper examines the effects of the Big Five personality traits on concern for information privacy (CFIP) and the effects of the formulated concern for information privacy towards perceived risk, which in turn determine location-based services (LBS) usage intention. Data for this research was co...