Students' need recognition for higher education at private colleges in Malaysia : an exploratory perspective
The objective of this study is to ascertain the influence of internal and external environmental and marketing stimuli on students? need recognition to study at private colleges in Malaysia. Eight hundred and eighty eight students who were enrolled in 72 multi-disciplined private colleges participat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sunway University College
2006
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/27/1/faridah3.pdf http://eprints.sunway.edu.my/27/ |
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