Out of the way, human! Understanding post-adoption of last-mile delivery robots
The pace of technological development is exceeding expectations and transforming the landscape of last-mile delivery. This study investigates how users' post-adoption behavior in using delivery robots is formed. Based on the task-technology fit (TTF) model, we present a research model that incl...
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2024
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Online Access: | http://eprints.sunway.edu.my/2590/1/Lim%20Weng%20Marc_Out%20of%20the%20way%20human_Technological%20Forecasting.pdf http://eprints.sunway.edu.my/2590/ https://doi.org/10.1016/j.techfore.2024.123242 |
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my.sunway.eprints.25902024-05-13T00:44:27Z http://eprints.sunway.edu.my/2590/ Out of the way, human! Understanding post-adoption of last-mile delivery robots Lim, Xin-Jean Chang, Jennifer Yee-Shan Cheah, Jun-Hwa Lim, Weng Marc * Kraus, Sascha Dabic, Marina HF Commerce Q Science (General) TJ Mechanical engineering and machinery The pace of technological development is exceeding expectations and transforming the landscape of last-mile delivery. This study investigates how users' post-adoption behavior in using delivery robots is formed. Based on the task-technology fit (TTF) model, we present a research model that includes both direct and indirect factors that have been previously overlooked in the literature. We collected data from 550 users of delivery robots. Our structural equation modelling results show that two hedonic- (i.e., gratification and anthropomorphism) and three utilitarian- (i.e., service quality experience, delivery task requirements, and user-facing technology performance) driven factors predict perceived TTF in using delivery robots. Value-in-use and trust have sequential mediating effects that connect perceived TTF and service reuse likelihood and word-of-mouth recommendation. Our findings suggest ways to improve last-mile delivery robot strategies and provide practical implications for the industry. Elsevier 2024 Article PeerReviewed text en cc_by_4 http://eprints.sunway.edu.my/2590/1/Lim%20Weng%20Marc_Out%20of%20the%20way%20human_Technological%20Forecasting.pdf Lim, Xin-Jean and Chang, Jennifer Yee-Shan and Cheah, Jun-Hwa and Lim, Weng Marc * and Kraus, Sascha and Dabic, Marina (2024) Out of the way, human! Understanding post-adoption of last-mile delivery robots. Technological Forecasting and Social Change, 201. ISSN 1873-5509 https://doi.org/10.1016/j.techfore.2024.123242 10.1016/j.techfore.2024.123242 |
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HF Commerce Q Science (General) TJ Mechanical engineering and machinery Lim, Xin-Jean Chang, Jennifer Yee-Shan Cheah, Jun-Hwa Lim, Weng Marc * Kraus, Sascha Dabic, Marina Out of the way, human! Understanding post-adoption of last-mile delivery robots |
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The pace of technological development is exceeding expectations and transforming the landscape of last-mile delivery. This study investigates how users' post-adoption behavior in using delivery robots is formed. Based on the task-technology fit (TTF) model, we present a research model that includes both direct and indirect factors that have been previously overlooked in the literature. We collected data from 550 users of delivery robots. Our structural equation modelling results show that two hedonic- (i.e., gratification and anthropomorphism) and three utilitarian- (i.e., service quality experience, delivery task requirements, and user-facing technology performance) driven factors predict perceived TTF in using delivery robots. Value-in-use and trust have sequential mediating effects that connect perceived TTF and service reuse likelihood and word-of-mouth recommendation. Our findings suggest ways to improve last-mile delivery robot strategies and provide practical implications for the industry. |
format |
Article |
author |
Lim, Xin-Jean Chang, Jennifer Yee-Shan Cheah, Jun-Hwa Lim, Weng Marc * Kraus, Sascha Dabic, Marina |
author_facet |
Lim, Xin-Jean Chang, Jennifer Yee-Shan Cheah, Jun-Hwa Lim, Weng Marc * Kraus, Sascha Dabic, Marina |
author_sort |
Lim, Xin-Jean |
title |
Out of the way, human! Understanding post-adoption of last-mile delivery robots |
title_short |
Out of the way, human! Understanding post-adoption of last-mile delivery robots |
title_full |
Out of the way, human! Understanding post-adoption of last-mile delivery robots |
title_fullStr |
Out of the way, human! Understanding post-adoption of last-mile delivery robots |
title_full_unstemmed |
Out of the way, human! Understanding post-adoption of last-mile delivery robots |
title_sort |
out of the way, human! understanding post-adoption of last-mile delivery robots |
publisher |
Elsevier |
publishDate |
2024 |
url |
http://eprints.sunway.edu.my/2590/1/Lim%20Weng%20Marc_Out%20of%20the%20way%20human_Technological%20Forecasting.pdf http://eprints.sunway.edu.my/2590/ https://doi.org/10.1016/j.techfore.2024.123242 |
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