Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

• Main Authors: Hollebeek, Linda D. *, Menidjel, Choukri, Sarstedt, Marko, Jansson, Johan, Urbonavicius, Sigitas
• Format: Article
• Published: Wiley 2024
• Subjects: HF Commerce; Q Science (General)
• Online Access: http://eprints.sunway.edu.my/2542/; https://doi.org/10.1002/mar.21957

While consumer engagement (CE) in the context of artificially intelligent (AI-based) technologies (e.g., chatbots, smart products, voice assistants, or autonomous cars) is gaining traction, the themes characterizing this emerging, interdisciplinary corpus of work remain indeterminate, exposing an im...