How negative factors influence youth hostel say aftermath COVID-19 pandemic
The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between mu...
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Online Access: | http://eprints.sunway.edu.my/2472/1/Philip%20Wong_How%20negative%20factors%20influence%20youth%20hostel_Acta%20Psychologica.pdf http://eprints.sunway.edu.my/2472/ https://doi.org/10.1016/j.actpsy.2024.104162 |
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my.sunway.eprints.24722024-02-22T06:31:03Z http://eprints.sunway.edu.my/2472/ How negative factors influence youth hostel say aftermath COVID-19 pandemic Gong, Yue Gong, Qian Yu, Jongsik Wong, Philip Pong Weng* Wang, Lei BF Psychology G 154.9 Tourism The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnaires were received, followed by subsequent empirical testing of the proposed hypotheses using SPSS and AMOS-SEM. Results showed that perceived risk negatively influenced cognitive and affective image, respectively. Cognitive and affective image positively influenced overall image and finally influenced willingness to pay and visit intention separately. In addition, cognitive image positively influenced affective image. The theoretical framework satisfactorily accounted for willingness to pay and intention, and our results help youth hostels practitioners invent efficient strategies to boost young consumers' willingness to pay and intention to visit youth hostels. Elsevier 2024-03 Article PeerReviewed text en cc_by_4 http://eprints.sunway.edu.my/2472/1/Philip%20Wong_How%20negative%20factors%20influence%20youth%20hostel_Acta%20Psychologica.pdf Gong, Yue and Gong, Qian and Yu, Jongsik and Wong, Philip Pong Weng* and Wang, Lei (2024) How negative factors influence youth hostel say aftermath COVID-19 pandemic. Acta Psychologica, 243. ISSN 0001-6918 https://doi.org/10.1016/j.actpsy.2024.104162 10.1016/j.actpsy.2024.104162 |
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BF Psychology G 154.9 Tourism Gong, Yue Gong, Qian Yu, Jongsik Wong, Philip Pong Weng* Wang, Lei How negative factors influence youth hostel say aftermath COVID-19 pandemic |
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The bookings and revenues of youth hostels have significantly decreased because of the multiple effects of the COVID-19 pandemic. It is necessary to investigate young consumers' perceptions of visiting youth hostels aftermath this pandemic. The current study examines the relationship between multi-dimensions of perceived risk, three types of images, willingness to pay and visit intention. A convenience sampling was developed where 534 questionnaires were received, followed by subsequent empirical testing of the proposed hypotheses using SPSS and AMOS-SEM. Results showed that perceived risk negatively influenced cognitive and affective image, respectively. Cognitive and affective image positively influenced overall image and finally influenced willingness to pay and visit intention separately. In addition, cognitive image positively influenced affective image. The theoretical framework satisfactorily accounted for willingness to pay and intention, and our results help youth hostels practitioners invent efficient strategies to boost young consumers' willingness to pay and intention to visit youth hostels. |
format |
Article |
author |
Gong, Yue Gong, Qian Yu, Jongsik Wong, Philip Pong Weng* Wang, Lei |
author_facet |
Gong, Yue Gong, Qian Yu, Jongsik Wong, Philip Pong Weng* Wang, Lei |
author_sort |
Gong, Yue |
title |
How negative factors influence youth hostel say aftermath COVID-19 pandemic |
title_short |
How negative factors influence youth hostel say aftermath COVID-19 pandemic |
title_full |
How negative factors influence youth hostel say aftermath COVID-19 pandemic |
title_fullStr |
How negative factors influence youth hostel say aftermath COVID-19 pandemic |
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How negative factors influence youth hostel say aftermath COVID-19 pandemic |
title_sort |
how negative factors influence youth hostel say aftermath covid-19 pandemic |
publisher |
Elsevier |
publishDate |
2024 |
url |
http://eprints.sunway.edu.my/2472/1/Philip%20Wong_How%20negative%20factors%20influence%20youth%20hostel_Acta%20Psychologica.pdf http://eprints.sunway.edu.my/2472/ https://doi.org/10.1016/j.actpsy.2024.104162 |
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13.15806 |