A Deeper Understanding of Attitude and Norm Applicable to Green Hotel Selection

• 主要な著者: Wang, Lei, Shao, Yu-Xin, Heng, Jie-Yuan, Cheng, Yao, Xu, Ying, Wang, Zi-Xu, Wong, Philip Pong Weng*
• フォーマット: 論文
• 出版事項: Routledge 2023
• 主題: HF Commerce; G 154.9 Tourism
• オンライン･アクセス: http://eprints.sunway.edu.my/2136/; https://doi.org/10.1080/1528008X.2023.2165594

The purpose of this study is to examine the relationships between three types of norms, two types of green purchase attitude, perceived behavioral control (PBC) and the intention to visit green hotels. An integrated theoretical framework was used in this study based on the theory of planned behavior...