A Deeper Understanding of Attitude and Norm Applicable to Green Hotel Selection

• Main Authors: Wang, Lei, Shao, Yu-Xin, Heng, Jie-Yuan, Cheng, Yao, Xu, Ying, Wang, Zi-Xu, Wong, Philip Pong Weng*
• Format: Article
• Published: Routledge 2023
• Subjects: HF Commerce; G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/2136/; https://doi.org/10.1080/1528008X.2023.2165594

The purpose of this study is to examine the relationships between three types of norms, two types of green purchase attitude, perceived behavioral control (PBC) and the intention to visit green hotels. An integrated theoretical framework was used in this study based on the theory of planned behavior...