A Deeper Understanding of Attitude and Norm Applicable to Green Hotel Selection

• المؤلفون الرئيسيون: Wang, Lei, Shao, Yu-Xin, Heng, Jie-Yuan, Cheng, Yao, Xu, Ying, Wang, Zi-Xu, Wong, Philip Pong Weng*
• التنسيق: مقال
• منشور في: Routledge 2023
• الموضوعات: HF Commerce; G 154.9 Tourism
• الوصول للمادة أونلاين: http://eprints.sunway.edu.my/2136/; https://doi.org/10.1080/1528008X.2023.2165594

The purpose of this study is to examine the relationships between three types of norms, two types of green purchase attitude, perceived behavioral control (PBC) and the intention to visit green hotels. An integrated theoretical framework was used in this study based on the theory of planned behavior...