Impact of Online and Social Media Platforms in Organizing the Events: A Case Study on Coke Fest and Pakistan Super League.
Organizing events on an online platform seems to be a challenging task. Due to the COVID-19 pandemic, many companies all over the world have catered to an online system of ticketing for major events and use social media as a platform to create awareness and promote themselves. However, in the develo...
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| Format: | Book Section |
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Routledge. Taylor and Francis
2022
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| Online Access: | http://eprints.sunway.edu.my/2104/ https://www.taylorfrancis.com/chapters/edit/10.4324/9781003271147-9/impact-online-social-media-platforms-organizing-events-syed-arslan-haider-anum-rehman-shehnaz-tehseen |
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