Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction

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Bibliographic Details
Main Authors: Roghayeh, Sohrabinezhadtalemi, Nezakati, Hossein *, Yuhanis, Abdul Aziz
Format: Book Section
Published: University Putra Malaysia Press 2014
Subjects:
Online Access:http://eprints.sunway.edu.my/2063/
https://www.academia.edu/49343743/Marketing_mix_and_tourists_behavioural_intention_towards_Malaysian_food_mediating_role_of_tourists_food_satisfaction_pp55_69
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