Identifying consumer behavior intention and marketing mix strategy elements toward choosing green hotels in Malaysia - "Conceptual study"
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
University Putra Malaysia Press
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2061/ https://www.academia.edu/49344053/Identifying_consumer_behaviour_intention_elements_toward_choosing_green_hotels_Malasia_evidence |
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