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The effect of network externalities on the perception of a new service offering mobile banking

This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between...

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Main Authors: Ewe, Soo Yeong *, Yap, Sheau Fen, Lee, Christina Kwai Choi
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HF Commerce
Online Access:http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf
http://eprints.sunway.edu.my/189/
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id my.sunway.eprints.189
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spelling my.sunway.eprints.1892014-01-08T05:26:52Z http://eprints.sunway.edu.my/189/ The effect of network externalities on the perception of a new service offering mobile banking Ewe, Soo Yeong * Yap, Sheau Fen Lee, Christina Kwai Choi HF Commerce This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between network externalities, innovation characteristics and intention to use mobile banking 2012-07 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf Ewe, Soo Yeong * and Yap, Sheau Fen and Lee, Christina Kwai Choi (2012) The effect of network externalities on the perception of a new service offering mobile banking. In: Global Marketing Conference, 19 - 22 July 2012, Seoul. (Submitted)
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Ewe, Soo Yeong *
Yap, Sheau Fen
Lee, Christina Kwai Choi
The effect of network externalities on the perception of a new service offering mobile banking
description This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between network externalities, innovation characteristics and intention to use mobile banking
format Conference or Workshop Item
author Ewe, Soo Yeong *
Yap, Sheau Fen
Lee, Christina Kwai Choi
author_facet Ewe, Soo Yeong *
Yap, Sheau Fen
Lee, Christina Kwai Choi
author_sort Ewe, Soo Yeong *
title The effect of network externalities on the perception of a new service offering mobile banking
title_short The effect of network externalities on the perception of a new service offering mobile banking
title_full The effect of network externalities on the perception of a new service offering mobile banking
title_fullStr The effect of network externalities on the perception of a new service offering mobile banking
title_full_unstemmed The effect of network externalities on the perception of a new service offering mobile banking
title_sort effect of network externalities on the perception of a new service offering mobile banking
publishDate 2012
url http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf
http://eprints.sunway.edu.my/189/
_version_ 1644324264996765696
score 13.214268

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