The Impact of service innovation on tourist satisfaction: Evidence from the Malaysian tourism industry
Objective – This study proposed a model to test the impacts of the four dimensions of service innovation (i.e., process innovation, organisational innovation, marketing innovation and product innovation) on tourist satisfaction in the Malaysian tourism. Methodology/Technique – Measurement items for...
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| Format: | Article |
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Global Academy of Training & Research (GATR) Enterprise
2014
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| Online Access: | http://eprints.sunway.edu.my/1810/ http://gatrenterprise.com/GATRJournals/gjbssr_issues.html |
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