Understanding the fundamental building blocks of mobile banking adoption: A qualitative approach
The rapid proliferation of mobile phones and other electronic gadgets has not only changed the way people live, but also created a new channel for marketing. One such new technology is the mobile banking development, which can significantly impact a bank’s operational efficiency and customer servic...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/163/1/Ewe%20Soo%20Yong%20-%20Understanding%20the%20Fundamental%20Building%20Blocks%20of%20Mobile%20Banking%20Adoption%20A%20qualitative%20Approach.pdf http://eprints.sunway.edu.my/163/ http://www.newzealandconfo.com/ |
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