What keeps Islamic mobile banking customers loyal?
Purpose: This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach: The primary data are collected from the survey administered to 250 customers in the Klang Valley and the a...
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Main Authors: | Mohd Thas Thaker, M. A., Amin, M., Mohd Thas Thaker, Hassanudin *, Allah Pitchay, A. |
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Format: | Article |
Published: |
Emerald
2019
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Online Access: | http://eprints.sunway.edu.my/1382/ http://doi.org/10.1108/JIMA-08-2017-0090 |
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