Assessing perceived business success as a reflective-formative (Type II) second-order construct using PLS-SEM approach

This paper describes the process of validating “business success”as a reflective-formative construct using the Partial Least Squares-Structural Equation Modeling (PLSSEM) approach. This second-order latent variable has been operationalized with four dimensions, namely perceived financial performance...

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Bibliographic Details
Main Authors: Tehseen, Shehnaz *, Qureshi, Zuhaib Hassan, Fatema Johara,, Ramayah, T
Format: Article
Language:English
Published: Universiti Malaysia Terengganu 2019
Subjects:
Online Access:http://eprints.sunway.edu.my/1125/1/Tehseen%20Assessing%20perceived%20business.pdf
http://eprints.sunway.edu.my/1125/
http://jssm.umt.edu.my/
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