Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

• 主要な著者: Rather, R. A., Tehseen, Shehnaz *, Itoo, M. H., Parrey, S. H.
• フォーマット: 論文
• 出版事項: Taylor & Francis 2019
• 主題: HM Sociology; TX Home economics
• オンライン･アクセス: http://eprints.sunway.edu.my/1109/; http://doi.org/10.1080/21639159.2019.1577694

The current study presents an integrated model that explores how customer brand identification (CBI), affective commitment, customer satisfaction, and brand trust influence the development of customer behavioral intention of loyalty (CBIL) in the hospitality sector. The underpinning theories of this...