Competitive Pricing Strategies of Low Cost Airlines in the Perspective of Game theory
Price is the weapon of choice for many low cost airlines in the competition for market share. Regional low cost airlines' pricing strategy for market stimulation is issuing free tickets and competing in ticket prices setting. It has been assumed as an effective strategy in influencing customers...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
2011
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| Online Access: | http://library.oum.edu.my/repository/894/ |
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