Strategic Planning Practices at a Malaysian Private University: The OUM Experience

• Main Authors: Ramli Bahroom,, Latifah Abdol Latif,, Rozila Abu Zarin,
• Format: Article
• Subjects: LC5201 Education extension. Adult education. Continuing education; LB2300 Higher Education
• Online Access: http://library.oum.edu.my/repository/563/1/Strategic_Planning_Practices.pdf; http://library.oum.edu.my/repository/563/

OUM is unique in that it is a private university but owned by a consortium of 11 Malaysian public universities. Starting from a humble intake of 753 learners in 2001, OUM’s cumulative intake is now over 90,000. Currently, OUM offers more than 70 programmes in various disciplines and at various level...