Using information technology as a communication tool in organization (Table of contents and abstract only)
The emergence of the Internet is the fastest compared to other media in the history. It took radio 30 years to reach 60 million people and 15 years for television. In less than 4 years, Internet has expanded fiom basic communication and tool to a medium for interactive market for...
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Main Author: | |
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Format: | Thesis |
Published: |
2007
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Subjects: | |
Online Access: | http://library.oum.edu.my/repository/325/1/nur_iza_info.pdf http://library.oum.edu.my/repository/325/ |
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Summary: | The emergence of the Internet is the fastest compared to other media in the history. It
took radio 30 years to reach 60 million people and 15 years for television. In less than 4
years, Internet has expanded fiom basic communication and tool to a medium for
interactive market for products, services and ideas reaching more than 90 million people
all around the world. Due to the fast growing tool and in today's world environment,
there is no arguing about the contributions of Information Technology (IT) towards the
organization's efficiency, effectiveness and competitiveness. IT is becoming a strategic
resource to improve productivity, growth and competitive advantage. It has become the
main tool in an organization and the focus of good communication between the
management to the staff and between an organization and another. Many organizations
use IT as the communication tool as a mean to monitor and control the activities and to
motivate managers to act in a way that consistent with the organization's plan. In
monitoring this project, two method of planning approach has been selected. The two
methods are balance scorecard and logic model which these two are widely use in the
organizations. The paper is focusing on the literature study which is picturing the usage
and impor&e of IT as a communication tool in organizations. (Author's abstract) |
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