Evaluation of Intrepreneurial Activity Within Puratos, a Decentralizing Global Company (First 24 pages only)
The global economy is creating profound and substantial changes for organizations and industries throughout the world. These changes make it necessary for business firms to carefully examine their purpose and to devote a great deal of attention to selecting and following strategies in their purs...
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Format: | Thesis |
Published: |
2005
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Online Access: | http://library.oum.edu.my/repository/248/1/library-document-248.pdf http://library.oum.edu.my/repository/248/ |
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Summary: | The global economy is creating profound and substantial changes for
organizations and industries throughout the world. These changes make
it necessary for business firms to carefully examine their purpose and
to devote a great deal of attention to selecting and following strategies
in their pursuit on the levels of success that have a high probability of
satisfying multiple stakeholders. In response to rapid, discontinuous,
and significant changes in their external and internal environments,
many established companies have restructured their operations in
fbndamental and meaningful ways (Kuratko & Hodgetts, 2004).
Today, a wealth of popular business literature describes a new
"corporate revolution" taking place thanks to the infusion of
entrepreneurial thinking into large bureaucratic structures (Hamel.
2000). This infusion is referred to as corporate entrepreneurship or
intrapreneurship, which allows corporations to tap the innovative
talents of their own workers and managers (Morris & Kuratko, 2002).
This project paper investigates the intrapreneurial activity within
Puratos, a Belgian food company for bakery, patisserie and chocolate
ingredients, with around hundred production and financial subsidiaries
around the world. Each Puratos subsidiary is managed by a Belgian or
local General Manager. (Author's abstract) |
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