Food Tourism: Veni, Vidi, Vici

• Main Authors: Goi, Chai Lee, Goi, Mei Teh, Tiong, Ying Ying
• Format: Book
• Published: University of South Florida 2022
• Subjects: HD28 Management. Industrial Management
• Online Access: http://library.oum.edu.my/repository/1521/

Malaysia is home to about 80 ethnic groups. The three largest ethnic groups in Malaysia are Malays, Chinese and Indians. Sabah has the largest ethnic group with 32 ethnic groups. Meanwhile, Sarawak consists of 27 ethnic groups. Each ethnicity has its own cuisine and food recipes. Even, Penang Asam Laksa was listed in the CNN World’s 50 best foods (CNN, 2021). Besides that, CNN Travel (2021) highlighted 40 of Malaysia’s top dishes, for examples nasi lemak, roti canai and char kuey teow. This makes Malaysia a unique country. One of the reasons tourists come to Malaysia is for food. Several studies, such as Ferdous Alam et al.(2015), Sapheri et al.(2018), Sakolnakorn (2020), and Loh & Abd Razak (2021) proved that food is one of the reasons why Malaysia is a choice for vacation. As discussed by Yeoman & McMahon-Beatte (2016),“food tourism without doubt is a major component of the tourist’s itinerary and a focus of destination strategies. The interest in food tourism is a representation of tourism today”. Ellis et al.(2018) also highlighted five themes of food tourism–motivation, culture, authenticity, management and marketing, and destination orientation. (Abstract by authors)