Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity
The purpose of this study is to examine the effects of avoidance of similarity, self-congruity, and brand attachment on Generation X’s sportswear brand loyalty. This study also examines whether self-congruity plays a role in the relationship between avoidance of similarity and brand attachment. A to...
محفوظ في:
المؤلفون الرئيسيون: | , , |
---|---|
التنسيق: | مقال |
الموضوعات: | |
الوصول للمادة أونلاين: | http://library.oum.edu.my/repository/1520/ |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|