Goi, C. L. Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity.
Chicago Style CitationGoi, Chai Lee. Avoidance of Similarity and Brand Attachment of Generation X in Sportswear Brand Loyalty: The Roles of Self-congruity.
MLA CitationGoi, Chai Lee. Avoidance of Similarity and Brand Attachment of Generation X in Sportswear Brand Loyalty: The Roles of Self-congruity.
Warning: These citations may not always be 100% accurate.