Factors Influencing Students’ Choice of an Institution of Higher Education

• Main Authors: Gan Connie,, Abdul Rahman S Senathirajah,, Parameswaran Subramanian,, Rahiza Ranom,, Zahir Osman,
• Format: Article
• Published: ASR Research India
• Subjects: LB1028 Research - Education; LB2300 Higher Education
• Online Access: http://library.oum.edu.my/repository/1465/

This study examined key factors that have affected high school students’ choices of higher education institutions (HEIs). It provides a deeper insight into the voice of their key stakeholders. There are approximately 90 respondents who participated in both the qualitative and quantitative studies. I...