Dimensions of the Malayness Construct: Scale Development and Empirical Analysis

• Main Authors: Jeannot Abdul Karim ,, Ong, Fon-Sim, Md Nor Othman,, Sofiah Abd. Rahman,
• Format: Article
• Published: 2014
• Subjects: HB Economic Theory
• Online Access: http://library.oum.edu.my/repository/1256/

The main purpose of this paper is to develop a scale -- the Malayness Scale -- to measure ethnic orientation among Malays in Malaysia. Measurement of ethnic subculture must be rooted in a construct that could capture the multi-dimensionality of ethnic orientation since past research points to the we...