Tourist satisfaction and revisit Intention towards the Local Food Heritage in Kelantan
Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence...
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my.iium.irep.998592022-09-06T06:44:37Z http://irep.iium.edu.my/99859/ Tourist satisfaction and revisit Intention towards the Local Food Heritage in Kelantan Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah BPG80 Islam and tourism. Sustainable tourism GV Recreation Leisure HM621 Culture Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence, this study aims to identify the tourist satisfaction towards the revisit intention on local food heritage at Kelantan. This study is a quantitative study and online survey was used as the data collection instrument for 62 respondents which had post experience visiting Kelantan. The outcomes of this study show that the prominent factors of tourist satisfaction are affordable price which mean value is 4.47. Meanwhile, the least mean value which is 3.61 falls under the destination image. Based on the findings, this study has successfully contributed to identify the factors of tourist satisfaction and revisit intention towards local food heritage in Kelantan. Hence, the authority of Kelantan should promote their local food heritage as a tourism product and encourage the local community to sustain its local food heritage. Thus, it will help the gastronomy tourism in Kelantan to promote the uniqueness of local food heritage in future. Asian Scholars Network 2022-09-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/99859/2/99859_Tourist%20satisfaction%20and%20revisit%20intention%20towards%20the%20local%20food%20heritage%20in%20Kelantan.pdf Che Abdullah, Nor Suhaili and Abd Rahman, Nur Hidayah (2022) Tourist satisfaction and revisit Intention towards the Local Food Heritage in Kelantan. Asian Journal of Arts, Culture and Tourism, 4 (3). pp. 14-22. E-ISSN 2710-5830 http://myjms.mohe.gov.my/index.php/ajact |
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BPG80 Islam and tourism. Sustainable tourism GV Recreation Leisure HM621 Culture Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah Tourist satisfaction and revisit Intention towards the Local Food Heritage in Kelantan |
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Local cuisines play a vital role in creating tourist destination places, boost tourism, and become one of the tourism products and attractions. However, there are limited studies focussing on local food heritage in Kelantan especially in terms of the tourist satisfaction and revisit intention. Hence, this study aims to identify the tourist satisfaction towards the revisit intention on local food heritage at Kelantan. This study is a quantitative study and online survey was used as the data collection instrument for 62 respondents which had post experience visiting Kelantan. The outcomes of this study show that the prominent factors of
tourist satisfaction are affordable price which mean value is 4.47. Meanwhile, the least mean value which is 3.61 falls under the destination image. Based on the findings, this study has successfully contributed to identify the factors of tourist satisfaction and revisit intention towards local food heritage in Kelantan. Hence, the authority of Kelantan should promote their local food heritage as a tourism product and encourage the local community to sustain its local
food heritage. Thus, it will help the gastronomy tourism in Kelantan to promote the uniqueness of local food heritage in future. |
format |
Article |
author |
Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah |
author_facet |
Che Abdullah, Nor Suhaili Abd Rahman, Nur Hidayah |
author_sort |
Che Abdullah, Nor Suhaili |
title |
Tourist satisfaction and revisit Intention towards the Local Food
Heritage in Kelantan |
title_short |
Tourist satisfaction and revisit Intention towards the Local Food
Heritage in Kelantan |
title_full |
Tourist satisfaction and revisit Intention towards the Local Food
Heritage in Kelantan |
title_fullStr |
Tourist satisfaction and revisit Intention towards the Local Food
Heritage in Kelantan |
title_full_unstemmed |
Tourist satisfaction and revisit Intention towards the Local Food
Heritage in Kelantan |
title_sort |
tourist satisfaction and revisit intention towards the local food
heritage in kelantan |
publisher |
Asian Scholars Network |
publishDate |
2022 |
url |
http://irep.iium.edu.my/99859/2/99859_Tourist%20satisfaction%20and%20revisit%20intention%20towards%20the%20local%20food%20heritage%20in%20Kelantan.pdf http://irep.iium.edu.my/99859/ http://myjms.mohe.gov.my/index.php/ajact |
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13.160551 |