Assessing the risks of social media and profiling the behavior of potential victims among youth

• Main Authors: Mohammad Fauzi, Mohammad Amin, Ibrahim, Muhammad Aiman Yamin, Abd Rahim, Noor Hayani, Abdul Molok, Nurul Nuha
• Format: Article
• Language: English
• Published: Institut Penyelidikan Pembangunan Belia Malaysia 2019
• Subjects: T58.5 Information technology
• Online Access: http://irep.iium.edu.my/99213/13/99213_Assessing%20the%20risks%20of%20social%20media.pdf; http://irep.iium.edu.my/99213/; https://www.iyres.gov.my/penerbitan/malaysian-journal-of-youth-studies/item/376

Today’s youth and social media are somehow inseparable. Lack of awareness while using social media platform poses huge risks to youth. Literature reported lack of studies on profiling risky behavior among youth through social media. Therefore this paper aims 1. To identify the list of risky behavior and, 2. Conduct profiling of social media risky behavior with an identification of behavior pattern that contribute to a youth as potential victim. The study was conducted in two phases. In the first phase, risky behavior among youth through social media was identified using online survey randomly involving 384 youth across Malaysia. In second phase, pattern of risky behavior profiled through a data analytics tool called Rapid Miner. The most frequent social media risky behavior are profiled against other characteristics such as gender, age and hours spend on social media. One of the significant findings found was male with at least 3.5 hours spend on the social media, unchecked URLs, post personal picture have higher risk to become the potential victims with scored 97% occurrence of true. This profiling social media patterns contribute to detect potential victims of cyber security attacks among youth.