The relationship between Instagram usage, social comparison, and self-esteem among young adults during the Covid-19 pandemic in Malaysia

• Main Authors: Mayukh, Nafisa, A.Manaf, Aini Maznina
• Format: Article
• Language: English
• Published: University Malaya 2022
• Subjects: H61.8 Communication of information
• Online Access: http://irep.iium.edu.my/98354/1/98354_The%20relationship%20between%20Instagram.pdf; http://irep.iium.edu.my/98354/; https://jpmm.um.edu.my/index.php/JPMM/article/view/36431/14540

This study investigates the relationship between Instagram usage, social comparison, and self-esteem among young adults during the COVID-19 pandemic. This is given the prevalence of virtual socialization due to remote learning. A survey participated by 200 young adults studying in Malaysian universities was carried out. Results demonstrated active engagement on Instagram. However, the direct relationships between Instagram usage, social comparison, and self-esteem were inconsequential. Hence, no significant differences between those using Instagram frequently and those who did not were found. Yet, the study observed considerably low self-esteem among the respondents and an active tendency to make social comparisons while using Instagram during the social restriction period caused by the pandemic.