Spice up your business with artificial intelligence

• Main Author: Aminudin, Rabi'ah
• Format: Article
• Language: English
• Published: AHAS KIRKHS 2021
• Subjects: H Social Sciences (General)
• Online Access: http://irep.iium.edu.my/97207/1/97207_Spice%20up%20your%20business%20with%20artificial%20intelligence.pdf; http://irep.iium.edu.my/97207/; https://www.iium.edu.my/media/76532/e-TIJARI%20NOVEMBER%20%289%29.pdf

AI can help young entrepreneurs, especially small businesses by reducing business costs and increasing their ability to reach out to potential customers and clients. The democratisation of business opportunities for all entrepreneurs at different levels is contributed by AI’s ability to provide business management services at affordable price such as email management and offer personal assistantship such as SIRI, CORTANA,ALEXA and Google Now. It also reduces business management costs by providing apps and software that enable affordable and efficient sales and business forecasting, security surveillance and online customer support, among other things. It also permits entrepreneurs to have systematic and coherent marketing strategies that allow them to have insights about their targeted market population through digital footprints. By understanding their target market, entrepreneurs can curate their content to suit the taste of potential customers and clients.