The role of media and retailer message recall on Malaysian male perceptions of e-cigarette use: the 2016 national study of e-cigarettes prevalence

• Main Authors: Lei, Hum Wee, Guat, Hiong Tee, Mei, Caryn Hsien Chan, Draman, Samsul, Ab Rahman, Jamalludin, Bee, Kiau Ho, Miaw, Jane Yn Ling, Kuang, Hock Lim, Mohd Yusoff, Muhammad Fadhli, Baharom, Nizam, Robson, Noorzurani, Kartiwi, Mira, Ab Rahman, Norny Syafinaz, Ching, Sin Siau, Nik Mohamed, Mohamad Haniki
• Format: Article
• Language: English; English
• Published: Sage Publications Inc 2022
• Subjects: R Medicine (General)
• Online Access: http://irep.iium.edu.my/97029/7/97029_The%20role%20of%20media%20and%20retailer%20message.pdf; http://irep.iium.edu.my/97029/13/97029_The%20role%20of%20media%20and%20retailer%20message%20recall_Scopus.pdf; http://irep.iium.edu.my/97029/; https://journals.sagepub.com/doi/pdf/10.1177/00469580221079683

This study examined the perceptions of current smokers on electronic cigarette (EC) use, after exposure to information on EC use and its potential harms from various media and retail outlets. This cross-sectional study is a sub-analysis of the National Study of Electronic Cigarettes Prevalence (N =...