Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries
Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-of mouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fo...
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my.iium.irep.966962023-06-27T03:20:44Z http://irep.iium.edu.my/96696/ Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries Zainuddin, Zaliha Saad, Mazni Ong, Mohd Hanafi Azman G156.5.S87 Sustainable tourism Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-of mouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fold objectives were developed: (1) To investigate the significant difference of the perception between SEA and Middle East countries on Malaysian's tourism products quality and (2) to examine the mediating role of perceived tourism products quality in Malaysia towards eWOM and travelling intentions of SEA and the Middle East. Methodology design using the SEA and Middle East tourists who have been to Malaysia was approached through the online Google Form survey. Upon processing 92 respondents from the Middle East and 79 respondents from SEA, the data sets of responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) and MANOVA techniques. The findings show a significant mediating effect of perceived TPQ toward the relationship of eWOM and revisit intention. Besides, comparison analysis shows that SEA tourists are more likely to revisit Malaysia than the Middle East, the same as for the finding Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries UiTM Press 2021-12-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/96696/7/96696_Tourism%20product%20quality.pdf Zainuddin, Zaliha and Saad, Mazni and Ong, Mohd Hanafi Azman (2021) Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries. Journal of Tourism, Hospitality & Culinary Arts (JTHCA) - Special Issue: Hospitality and Tourism Industry Survival – Critical Perspective on the Industry Recovery and Adaptation, 13 (3). pp. 180-200. ISSN 1985-8914 E-ISSN 2590-3837 https://www.jthca.org/online-issues |
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G156.5.S87 Sustainable tourism Zainuddin, Zaliha Saad, Mazni Ong, Mohd Hanafi Azman Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
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Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine
the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-of mouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fold objectives were developed: (1) To investigate the significant difference of the perception between SEA and Middle East countries on Malaysian's tourism products quality and (2) to examine the mediating role of perceived tourism products quality in Malaysia towards eWOM and travelling intentions of SEA and the Middle East. Methodology design using the SEA and Middle East tourists who have been to Malaysia was approached
through the online Google Form survey. Upon processing 92 respondents from the Middle East and 79 respondents from SEA, the data sets of responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) and MANOVA techniques. The findings show a significant mediating effect of perceived TPQ toward the relationship of eWOM and revisit intention. Besides, comparison analysis
shows that SEA tourists are more likely to revisit Malaysia than the Middle East, the same as for the finding
Tourism product quality perceptions and big spenders'
travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
format |
Article |
author |
Zainuddin, Zaliha Saad, Mazni Ong, Mohd Hanafi Azman |
author_facet |
Zainuddin, Zaliha Saad, Mazni Ong, Mohd Hanafi Azman |
author_sort |
Zainuddin, Zaliha |
title |
Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
title_short |
Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
title_full |
Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
title_fullStr |
Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
title_full_unstemmed |
Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries |
title_sort |
tourism product quality perceptions and big spenders' travel intentions in malaysia: a comparative study of southeast asian and middle eastern countries |
publisher |
UiTM Press |
publishDate |
2021 |
url |
http://irep.iium.edu.my/96696/7/96696_Tourism%20product%20quality.pdf http://irep.iium.edu.my/96696/ https://www.jthca.org/online-issues |
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13.18916 |