Applying theory to empirical phenomena: love-hate relationship of e-hailing driver-platform provider in the sharing-economy services
The appearance of sharing economy-services has impacted customers’ lifestyle in different ways. E-hailing services, particularly, is one of the examples, which constituted from the new category of services, prominently demonstrated a great performance for nearly a decade. However, as life is full o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/96587/7/96587%20-%20Applying%20theory%20to%20empirical%20phenomena....pdf http://irep.iium.edu.my/96587/ https://myjms.mohe.gov.my/index.php/ijbtm https://doi.org/10.55057/ijbtm.2022.3.4.10 |
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| Summary: | The appearance of sharing economy-services has impacted customers’ lifestyle in different ways. E-hailing services, particularly, is one of the examples, which constituted from
the new category of services, prominently demonstrated a great performance for nearly a decade. However, as life is full of challenges, none of us can be exempted. Despite of the
remarkable victory, the service industry was in a battle with the “conventional regulatory requirement” in various countries. For instance, the issues of drivers’ welfare and well-being
have been debated frequently, but still it resulted to unconvincing decision. Consequently, this study has reviewed the commitment–trust theory and social exchange theory to further explain the never-ended “love-hate relationship” story of the e-hailing driver and platform provider. Our discussion acknowledged that theoretical link of relationship benefits and relationship commitment is workable, on the ground of drivers’ welfare and well-being, in return to create a mutual exchange in their relationship. Together with that, theoretical and practical
implications were discussed in depth. |
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