The motivation of continuous cash waqf in Malaysia from Islamic expectancy theory
Nowadays, the waqf concept is used for a variety of purposes and the ultimate goal of the waqf concept is to benefit society. Despite the popularity of cash waqfs contributed by individuals in Malaysia, there are criticisms about donor’s motivation to continue endowment. In the Klang Valley, statist...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/90153/1/90153_The%20Motivation%20of%20Continuous%20Cash%20Waqf.pdf http://irep.iium.edu.my/90153/2/90153_certificate.pdf http://irep.iium.edu.my/90153/3/90153_abstract%20book.pdf http://irep.iium.edu.my/90153/ |
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| Summary: | Nowadays, the waqf concept is used for a variety of purposes and the ultimate goal of the waqf concept is to benefit society. Despite the popularity of cash waqfs contributed by individuals in Malaysia, there are criticisms about donor’s motivation to continue endowment. In the Klang Valley, statistics gathered from the Perbadanan Wakaf Selangor (PWS) indicate that 1700 donors were reported as "inactive" between 2011 and 2016. This is a concerning situation for an organization that is entirely reliant on individual donations. Several literature urge that despite comparisons to recruiting new donors, charitable organizations must invest in existing donors because these investments are trivial in comparison to acquiring new donors. Nevertheless, much of the prior literature on the cash waqf puts huge interest in the intended behavior of donors and not much interest is given in the real motivation in and behavior of existing cash waqf donors. On top of that, as much study is interested in a theory of planned behaviors, this study is interested in cash waqf donor motivation from an Islamic expectancy theory perspective. Using qualitative approaches, this study embarked on content analysis to explore the potential of Islamic expectancy theory perspective in explaining motivation of continued cash waqf in Malaysia. The outcome of the study indicates the potential of Islamic expectancy theory in explaining Muslim motivation in continuous cash waqf. The ultimate goal of Muslim will motivate Muslim to continuous Waqf endowments. The outcome hopefully will help in marketing strategies for sustaining the current donors besides attracting more donors to contribute to Waqf organization. |
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