Mobile Augmented Reality: A Tool for Effective Tourism Interpretation in Enhancing Tourist Experience at Urban Tourism Destination

• Main Authors: Mohd, Nur Shuhadah, Ismail, Hairul Nizam, Abdul Halim, Norhazliza
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2015
• Subjects: GV Recreation Leisure; H10 Societies; T173.2 Technological change
• Online Access: http://irep.iium.edu.my/89680/1/86-Article%20Text-225-1-10-20150921.pdf; http://irep.iium.edu.my/89680/; https://ijbes.utm.my/index.php/ijbes; https://doi.org/10.11113/ijbes.v2.n3.86

The formation of tourism experience frequently subjected to complexity of individual tourist psycho-graphical factor, which leads to vast difference in the end experience formed among the respective tourist. However, the fact that travelling is highly subjected to environmental fuzziness and the iss...