Political communication and election campaigning on Instagram during the 14th Malaysian General Election
Researching Instagram as a tool in political communication is a relatively new phenomenon since the platform only began to operate in 2010. However due to its increasing popularity, it is definitely time for more studies to be conducted. World leaders are becoming very prominent on Instagram. Th...
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Main Authors: | , , |
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Format: | Article |
Language: | English English English |
Published: |
IIUM Press, International Islamic University Malaysia
2020
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Subjects: | |
Online Access: | http://irep.iium.edu.my/86916/1/86916_Political%20Communication%20and%20Election.pdf http://irep.iium.edu.my/86916/7/86916_Political%20communication%20and%20election_scopus.pdf http://irep.iium.edu.my/86916/8/86916_Political%20communication%20and%20election_wos.pdf http://irep.iium.edu.my/86916/ https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/1660/942 |
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Summary: | Researching Instagram as a tool in political communication is a
relatively new phenomenon since the platform only began to operate in 2010.
However due to its increasing popularity, it is definitely time for more studies
to be conducted. World leaders are becoming very prominent on Instagram.
They are sharing both personal and political contents and are challenging the
usually formal and beurecratic nature of political communication. Therefore
this study attempts to explore how Instagram affects political communication
by focusing on how several Malaysian politicians used Instagram as part of
their communication and campaign during the 14th general election that was
held on May 8th , 2018. Coding analysis was done on the Instagram posts of 8
prominent Malaysian politicians. The results showed that these politicians were
very active on Instagram and have extensively used Instagram to campaign
during the election thus verifying that Instagram is indeed a vital medium for
political communication.*****************************************************************************************************************************************
Kajian Instagram sebagai alat komunikasi politik adalah fenomena
yang agak baru kerana platform media sosail ini baru mula beroperasi pada tahun
2010. Namun, kerana populariti penggunaannya yang semakin meningkat dalam
kalangan ahli politik, telah menjadi faktor kajian-kajian politik menggunakan
media sosial ini giat dijalankan. Ramai pemimpin dunia telah menjadi
sangat terkenal di Instagram. Mereka berkongsi kandungan aktiviti peribadi
dan politik. Ini merupakan suatu norma baharu dalam komunikasi politik
biasa yang bersifat formal dan birokratik. Oleh itu kajian ini cuba meneroka
bagaimana Instagram mempengaruhi komunikasi politik di Malaysia. Tinjauan
memfokuskan bagaimana beberapa ahli politik menggunakan Instagram untuk
berkomunikasi dan berkempen semasa pilihan raya umum Malaysia ke-14
yang diadakan pada 8 Mei 2018. Analisis pengekodan dilakukan pada posting
Instagram 8 ahli politik terkemuka di Malaysia. Hasil kajian menunjukkan
bahawa ahli politik ini sangat aktif di Instagram menggunakan media sosial
ini untuk berkempen semasa pilihan raya. Kajian ini turut mengesahkan
bahawa Instagram sememangnya merupakan media sosial yang penting dalam
komunikasi politik. |
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