Do tourists really intend to revisit Kota Bharu cultural heritage zone?

• Main Authors: Nik Mohd Adib, Nik Mohd Aizat, Ab Rahman, Syakir Amir, Suzuki, Shunji, Najib, Nor Nadiah
• Format: Article
• Language: English
• Published: UKM Press 2020
• Subjects: HT101 Urban groups. The city. Urban sociology; KBP3137 Cultural affairs; NA Architecture; NA100 Architecture and the state; NA105 Preservation and restoration of architecture monument; NA2542.36 Sustainable architecture; NA9000 Aesthetics of cities. City planning and beautifying; NA9080 Urban planners; Islamic art and architecture
• Online Access: http://irep.iium.edu.my/85964/1/85964_Do%20Tourists%20Really%20Intend%20to%20Revisit%20Kota%20Bharu.pdf; http://irep.iium.edu.my/85964/; http://ejournal.ukm.my/ebangi/index

Cultural and heritage values in most countries have been recognized as resource of social and economic development. However, due to the post modernization of tourism attractions recently has affected few old and heritage sites. Sense of place is believed as one the factors to support the tourists’ motivation including revisiting the place. The study aims to assess the tourists’ motivation to revisit and the sense of place in Kota Bharu Cultural Heritage Zone. 445 questionnaire survey were distributed among domestic and international tourists and were analyzed using ANOVA test. The result indicates that sense of place in Kota Bharu Cultural Heritage Zone does not influence the tourists’ motivation to revisit. The study recommends the state government, local authorities and tourism players to enhance and rejuvenate the ambience of the heritage zone, in order to improve the number of tourist’s arrival to Kelantan hence sustaining the local economic.