The role of Malaysian university-of-the-future in the digital era: international community engagement for improving the wellbeing of youth in Egypt through humanizing digital entrepreneurship educational programme

• Main Authors: Moustafa Sharey, Salma, Ahmad Dahlan, Abdul Rahman
• Format: Article
• Language: English
• Published: Research Publish Journals 2020
• Subjects: T58.6 Management information systems
• Online Access: http://irep.iium.edu.my/85930/7/85930_The%20role%20of%20Malaysian%20university-of-the-future%20in%20the%20digital%20era.pdf; http://irep.iium.edu.my/85930/; https://researchpublish.com/issue/IJCSITR/Issue-3-July-2020-September-2020/3

Youths are the future of each community and the future of each country. They don’t only represent the future but they are also the embodiment of hope for the future, they are the key stakeholders in the national development process, so it’s very important to look for the youth issues and solve it. Unemployment is one of the greatest economic challenges facing youth around the world, and in Egypt specifically. It is generally assumed that higher education has a twofold objective: to provide employment opportunities and to create awareness. Both have a shared objective of improving our quality of life. Humanizing education and entrepreneurship skills within the university should be enhanced to retain sustainability and remain relevant for the future aim of the universities. This paper offers validated conceptual Malaysian University-of-the-Future (UotF) business model with focus on international community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of youth in Egypt through humanising digital entrepreneurship education programmes and harnessing on the digital capability. Universities can adapt the conceptual business model in meeting their needs. The design and system thinking approach has been adapted in this paper to address the wellbeing issues of the youth in Egypt, especially educated unemployed and dropout students of higher education, through understanding their need, and then followed by building conceptual business models using modelling tools, i.e. Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting literature review and interviews for understanding the needs, challenges and key problems; formulating and ideating initial business model options in solving the problems; and validation of the initial business model by interviewing the various customer segments.