Conceptual university-of-the-future business model in the digital era: community engagement in improving the employability rate of youth and soft skill through a digital platform

• Main Authors: Mohd Atan, Muhammad Faizuddin Putra, Ahmad Sabri, Muhammad Faris, Sa’ari, Muhammad Luqmanulhakim, Ahmad Dahlan, Abdul Rahman
• Format: Article
• Language: English
• Published: Research publish 2020
• Subjects: T58.6 Management information systems
• Online Access: http://irep.iium.edu.my/85927/7/85927_Conceptual%20university-of-the-future%20business%20model%20in%20the%20digital%20era.pdf; http://irep.iium.edu.my/85927/; https://researchpublish.com/issue/IJCSITR/Issue-3-July-2020-September-2020/2

The students are the country's potential leader. Building a strategy for creating a better nation needs to start with first nurturing the young. Universities play a vital role in building up educationally balanced students and also personality to achieve goals of the UN SDG. The research introduced a few strategies to address the financial problems of the student to sustain their university life by establishing a hiring student web portal called "i-Mahna." By conducting a literature review and an interview with our target users to find out the real challenges they face and what is the possible solution can be introduced; analysing and formulating the conceptual solution using business modelling tools such as BMC and VPC. The BMC and VPC have validated after conducting the interviews with the prospect users. The primary goals of this research are to help disadvantaged students survive their university life by providing them with a platform to find a part-time job to sustain their lives and enhance the employability of the student by allowing university partners to advertise any suitable placement for them. Hence, this paper offers a validated conceptual Malaysian University-of-the-Future (UotF) business model with a focus on community engagement programmes. The value proposition of the conceptual business model is to enhance the wellbeing of Malaysian B40 youth in improving the employability and entrepreneurship rate through Balanced Skill Building and i-Mahna Digital Platform.