A model for e-commerce adoption by SMEs in developing countries

• Main Authors: Houache, Hassen, Rahima, Noor Hayani Binti Abd, Othman, Anwar Hasan Abdullah, Shah, Asadullah
• Format: Conference or Workshop Item
• Language: English; English
• Published: 2020
• Subjects: HG Finance; HG3368 Islamic Banking and Finance
• Online Access: http://irep.iium.edu.my/85214/1/85214_Model%20for%20E-commerce%20Adoption.pdf; http://irep.iium.edu.my/85214/2/85214_Model%20for%20E-commerce%20Adoption_certificate.pdf; http://irep.iium.edu.my/85214/

Small and Medium-sized Enterprises (SMEs) are regarded as the backbone of the growth of the world economy. They had recently experienced rapid growth and improved their business activities in terms of customer numbers and revenue expansion when they began using e-commerce in their business. However, the adoption of e-commerce in developing countries by SMEs is low due to several factors, including the lack of a fit model for the adoption of e-commerce. Therefore, some of the most widely used models for the adoption of e-commerce in developing countries were highlighted, that were Theory Planned Behaviour (TPB), Theory Reasoned Action (TRA), Diffusion of Innovation Theory (DOI), Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Organisation Environment (TOE), Integration of TOE and TAM, Perceived eReadiness Model (PERM). The exploratory research was conducted in this study. Finally, a model was developed and some recommendations were reached that may give the researchers a better understanding of the adoption of e-commerce in developing countries that they have not yet started adopting e-commerce as an integrated web.