The effects of hedonic, utilitarian and social value on generation Z students’ towards e-shopping intention: a mediating role of e- satisfaction

• المؤلفون الرئيسيون: Haque, A. K. M. Ahasanul, Karim, Wasiul, Ulfy, Mohammad Arije, Anis, Zohurul, Huda, Nazmul
• التنسيق: مقال
• اللغة: English
• منشور في: 2020
• الموضوعات: HF5410 Marketing. Distribution of products
• الوصول للمادة أونلاين: http://irep.iium.edu.my/83127/3/83127%20THE%20EFFECTS%20OF%20HEDONIC%2C%20UTILITARIAN%20AND%20SOCIAL%20VALUE%20%20.pdf; http://irep.iium.edu.my/83127/; http://www.jcreview.com/?mno=110040

In recent years, online shopping has dramatically increased and resulted many traditional retail stores a tragic demise. Due to the increasing number of social commerce sites new generations are shifting towards online shopping by preference. The purpose of this study is to investigate the effects o...