Building students’ loyalty through superior university entities
This study expands a previous qualitative investigation of students’ experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how the experience impacted students’ loyalty which eventually drove them to return to the same university for fur...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Malaysian Consumer and Family Economics Association
2019
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80071/1/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_article.pdf http://irep.iium.edu.my/80071/2/80071_Building%20Students%E2%80%99%20Loyalty%20through%20Superior_scopus.pdf http://irep.iium.edu.my/80071/ http://www.majcafe.com/wp-content/uploads/2019/10/2019-Vol-22-S1-Article-10.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This study expands a previous qualitative investigation of students’ experience of
existing entities in higher education institutions (HEIs) of Malaysia. We specifically
investigated how the experience impacted students’ loyalty which eventually drove
them to return to the same university for further studies. The Structural Equation
Model with Partial Least Square (PLS-SEM) was done on a selected group of 200
undergraduates from these institutions. The findings illustrated the top three reasons
that positively and significantly influenced their academic progression at the same
university as Campus Infrastructure, Support System, and Teaching Quality. The
study, therefore, concludes that if the average level of these three entities were
good, then the level of Student Loyalty would also excel accordingly. The study
highlights the need for HEIs to enhance their reputation by continuously improving
and upgrading these identified entities to attract the university’s main stakeholders to
come back for more quality learning experience. |
|---|