Effects of socioeconomic characteristics on online purchase intention among Malaysians

• Main Authors: Imtiaz Ali, Najma, Samsuri, Suhaila, Abu Seman, Muhamad Sadry, Brohi, Imtiaz Ali, Shah, Asadullah
• Format: Article
• Language: English; English
• Published: American Scientific Publishers 2019
• Subjects: HD72 Economic growth, development, planning; HF5410 Marketing. Distribution of products; T Technology (General)
• Online Access: http://irep.iium.edu.my/79851/1/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_article.pdf; http://irep.iium.edu.my/79851/2/79851_Effects%20of%20socioeconomic%20characteristics%20on%20online_scopus.pdf; http://irep.iium.edu.my/79851/; https://www.ingentaconnect.com/content/asp/jctn/2019/00000016/00000003/art00021;jsessionid=gmctdcu7bps3.x-ic-live-02

Online shopping has gained high popularity across all groups of society in Malaysia since its commencement and continued to grow every day. Malaysia being the central hub of South-East Asia has been considered as a favourite place for shopaholic people for physical shopping and the same trend is se...