Exploring students’ perception edu-tourism in Malaysia: an empirical study
Edu-tourism and education encompass with globalization involving same history over the years. It has been identified that Malaysia has become prominent destination among students for affordable living cost and quality education. The purpose of this study was to investigate the potential of Edu-touri...
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my.iium.irep.795432020-04-15T02:49:11Z http://irep.iium.edu.my/79543/ Exploring students’ perception edu-tourism in Malaysia: an empirical study Rahman, Mohammad Moshiur Haque, A. K. M. Ahasanul Shuib, Fatin Husna Kabir, SMH HF5001 Business. Business Administration Edu-tourism and education encompass with globalization involving same history over the years. It has been identified that Malaysia has become prominent destination among students for affordable living cost and quality education. The purpose of this study was to investigate the potential of Edu-tourism business in Malaysia and students’ perception towards selection of a destination for education which fundamentally changes tourism dynamics and faces the challenges of redressing Edu-tourism. In this research, data were analyzed based on factor analysis and to test the suggested research hypotheses structural equation modeling using AMOS is applied. Data were collected through survey questionnaires from a total number of 228 students which were undergraduate and postgraduate students. However, this primary study was directed to realize the factors which create impact on students to select IIUM (International Islamic University Malaysia) as their foreign learning institute. Moreover, it has been found that “perceived value” mediate the relationship between students’ perception and students’ need towards selection of educational institute. Meanwhile, it ascertains guidelines for potential research in international educational tourism will influence students’ perception towards Edu-tourism and promote a general process of combination through comprehensive learning into touristic way. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/79543/12/79543%20abstract.pdf Rahman, Mohammad Moshiur and Haque, A. K. M. Ahasanul and Shuib, Fatin Husna and Kabir, SMH (2019) Exploring students’ perception edu-tourism in Malaysia: an empirical study. In: 13th International Conference on Business Innovation for Inclusive Development, 26th-27th October 2019, Kumira, Chattogram, Bangladesh. (Unpublished) |
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HF5001 Business. Business Administration Rahman, Mohammad Moshiur Haque, A. K. M. Ahasanul Shuib, Fatin Husna Kabir, SMH Exploring students’ perception edu-tourism in Malaysia: an empirical study |
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Edu-tourism and education encompass with globalization involving same history over the years. It has been identified that Malaysia has become prominent destination among students for affordable living cost and quality education. The purpose of this study was to investigate the potential of Edu-tourism business in Malaysia and students’ perception towards selection of a destination for education which fundamentally changes tourism dynamics and faces the challenges of redressing Edu-tourism. In this research, data were analyzed based on factor analysis and to test the suggested research hypotheses structural equation modeling using AMOS is applied. Data were collected through survey questionnaires from a total number of 228 students which were undergraduate and postgraduate students. However, this primary study was directed to realize the factors which create impact on students to select IIUM (International Islamic University Malaysia) as their foreign learning institute. Moreover, it has been found that “perceived value” mediate the relationship between students’ perception and students’ need towards selection of educational institute. Meanwhile, it ascertains guidelines for potential research in international educational tourism will influence students’ perception towards Edu-tourism and promote a general process of combination through comprehensive learning into touristic way. |
format |
Conference or Workshop Item |
author |
Rahman, Mohammad Moshiur Haque, A. K. M. Ahasanul Shuib, Fatin Husna Kabir, SMH |
author_facet |
Rahman, Mohammad Moshiur Haque, A. K. M. Ahasanul Shuib, Fatin Husna Kabir, SMH |
author_sort |
Rahman, Mohammad Moshiur |
title |
Exploring students’ perception edu-tourism in Malaysia: an empirical study |
title_short |
Exploring students’ perception edu-tourism in Malaysia: an empirical study |
title_full |
Exploring students’ perception edu-tourism in Malaysia: an empirical study |
title_fullStr |
Exploring students’ perception edu-tourism in Malaysia: an empirical study |
title_full_unstemmed |
Exploring students’ perception edu-tourism in Malaysia: an empirical study |
title_sort |
exploring students’ perception edu-tourism in malaysia: an empirical study |
publishDate |
2019 |
url |
http://irep.iium.edu.my/79543/12/79543%20abstract.pdf http://irep.iium.edu.my/79543/ |
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1665894801012162560 |
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13.18916 |