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Selection of mobile network operator using analytic hierarchy process (AHP)

In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in...

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Main Authors: Hassan, Nasruddin, Ahmad, Norfaieqah, Wan Mohd. Aminuddin, Wan Malissa
Format: Article
Language:English
Published: AENSI Publishing 2013
Subjects:
QA Mathematics
Online Access:http://irep.iium.edu.my/78702/1/Selection_of_Mobile_Network_Operator_Usi.pdf
http://irep.iium.edu.my/78702/
http://www.aensiweb.com/old/anas/2013/1-5.pdf
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spelling my.iium.irep.787022020-03-12T07:59:26Z http://irep.iium.edu.my/78702/ Selection of mobile network operator using analytic hierarchy process (AHP) Hassan, Nasruddin Ahmad, Norfaieqah Wan Mohd. Aminuddin, Wan Malissa QA Mathematics In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in selecting the most suitable mobile network operator. Four criteria associated with mobile network operator were considered and questionnaires regarding selection of mobile network operators were distributed. Celcom is found to be the most preferable mobile network operator while monthly commitment becomes the most important criteria in the selection process followed by monthly charges, rewards and value added services. AENSI Publishing 2013-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/78702/1/Selection_of_Mobile_Network_Operator_Usi.pdf Hassan, Nasruddin and Ahmad, Norfaieqah and Wan Mohd. Aminuddin, Wan Malissa (2013) Selection of mobile network operator using analytic hierarchy process (AHP). Advances in Natural and Applied Sciences, 7 (1). pp. 1-5. ISSN 1995-0772 http://www.aensiweb.com/old/anas/2013/1-5.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic QA Mathematics
spellingShingle QA Mathematics
Hassan, Nasruddin
Ahmad, Norfaieqah
Wan Mohd. Aminuddin, Wan Malissa
Selection of mobile network operator using analytic hierarchy process (AHP)
description In Malaysia, Celcom, Maxis and DiGi are the most familiar mobile network operator subscribed by Malaysian. These three operators promote a variety of packages to attract mobile users. In this paper an Analytic Hierarchy Process model is built up to solve the multi-criteria decision making problem in selecting the most suitable mobile network operator. Four criteria associated with mobile network operator were considered and questionnaires regarding selection of mobile network operators were distributed. Celcom is found to be the most preferable mobile network operator while monthly commitment becomes the most important criteria in the selection process followed by monthly charges, rewards and value added services.
format Article
author Hassan, Nasruddin
Ahmad, Norfaieqah
Wan Mohd. Aminuddin, Wan Malissa
author_facet Hassan, Nasruddin
Ahmad, Norfaieqah
Wan Mohd. Aminuddin, Wan Malissa
author_sort Hassan, Nasruddin
title Selection of mobile network operator using analytic hierarchy process (AHP)
title_short Selection of mobile network operator using analytic hierarchy process (AHP)
title_full Selection of mobile network operator using analytic hierarchy process (AHP)
title_fullStr Selection of mobile network operator using analytic hierarchy process (AHP)
title_full_unstemmed Selection of mobile network operator using analytic hierarchy process (AHP)
title_sort selection of mobile network operator using analytic hierarchy process (ahp)
publisher AENSI Publishing
publishDate 2013
url http://irep.iium.edu.my/78702/1/Selection_of_Mobile_Network_Operator_Usi.pdf
http://irep.iium.edu.my/78702/
http://www.aensiweb.com/old/anas/2013/1-5.pdf
_version_ 1662753839505211392
score 13.18916

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