Branding Higher Education Institutions: What It Takes to be Branded
Over a long period of time, the word ‘brand’ has been used in business, marketing and advertising to distinguish the product of one unique seller from another. Today, we are living in a world of ‘customerisation’ in which customers opt for a product based on their desirability and according to their...
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| Format: | Book Chapter |
| Language: | English |
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SPRINGER
2016
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| Online Access: | http://irep.iium.edu.my/78010/2/amzat2016.pdf http://irep.iium.edu.my/78010/ https://link.springer.com/chapter/10.1007/978-981-287-603-4_13 |
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