Revised and extended social commerce technology adoption in e-business of Pakistan

• Main Authors: Solangi, Yasir Ali, Solangi, Zulfiqar Ali, Ahmed Maher, Zulfikar, Sheikh Abdul Aziz, Madihah, Hamzah, Mohd Syarqawy, Shah, Asadullah
• Format: Article
• Language: English
• Published: IIUM Press 2019
• Subjects: T Technology (General)
• Online Access: http://irep.iium.edu.my/77993/1/Revised%20and%20Extended%20Social%20Commerce%20Technology%20Adoption%20in%20e-business%20of%20Pakistan.pdf; http://irep.iium.edu.my/77993/; https://journals.iium.edu.my/kict/index.php/IJPCC/article/view/115

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using soci...