Gastronomic tourism branding influencing tourist revisit attention: a case study of Penang

• Main Authors: Zulkipli, Nusratina, Md Sawari, Siti Salwa
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: AC Collections. Series. Collected works; H Social Sciences (General); H10 Societies
• Online Access: http://irep.iium.edu.my/77466/1/Tina.pdf; http://irep.iium.edu.my/77466/

Gastronomic tourism received attention recently in global. Many unique cuisine has been evolved from year to year. Some people will go to the places just to taste the cuisines and will repeated again in the future. Food plays an important role in creating tourist destination places and it is recogni...