Understanding the role of khalifa for the foundation of wizard khalifa tourism

• Main Authors: Mohd Any, Azrul Anaz, Ahmat, Norunnajah, Robani, Anidah, Fam, Soo Fen, Abas, Siti Aisah, Saad, Mazni
• Format: Article
• Language: English
• Published: 2019
• Subjects: H Social Sciences (General); H91 General special
• Online Access: http://irep.iium.edu.my/75940/1/Understanding%20the%20Role%20of%20Khalifa.pdf; http://irep.iium.edu.my/75940/; http://journal.utem.edu.my/index.php/ijhati/index

—Branding has helped Malaysian tourism industry moving forward in this highly competitive world. Till now these Malaysian brands such as Malaysia Truly Asia or Muslim friendly country or Halal-friendly country are still relevant but a new perspective toward Malaysia is a need. Thus, this research aimed to offer a new the approach of tourism branding that would put Malaysian in the map of the world again. This new approach of branding is a concept of Wizard Khalifa Tourism (WKT). It was introduced to relook philosophically at the role of mankind that man is not a lord on earth but merely as a tourist in this world. In order to be the wizard Khalifa tourist, he or she must return to the purpose of man’s creation on earth, as demanded by Allah; the role of Khalifa or a vicegerent man. Then, when men have retrieved the understanding of the purpose of their existence in this world; later, they would act to benefit other helixes in this world in general and in the world of tourism, in specific aspect