Facebook use and personalization among Malaysian politicians during the 14th Malaysian general election = Penggunaan Facebook dan personalisasi oleh ahli politik Malaysia semasa Pilihanraya Umum Ke-14

• Main Authors: Mohamed, Shafizan, Abdul Manan, Kamaruzzaman, Wan Mohd Ghazali, Wan Norshira
• Format: Article
• Language: English
• Published: Faculty of Communication and Media Studies (FCMS), Universiti Teknologi MARA 2019
• Subjects: H61.8 Communication of information; JQ715 Politics and Government in Malaysia; JQ719 Elections in Malaysia
• Online Access: http://irep.iium.edu.my/74217/1/74217_Facebook%20Use%20and%20Personalization.pdf; http://irep.iium.edu.my/74217/; https://forumkomunikasi.uitm.edu.my/images/FK2019Vol14No1/Facebook_23-43.pdf

Politicians today are very much reliant on Facebook to communicate with the public and promote their political ideologies. In an attempt to explore how the politicians use Facebook during election campaigns, this article explores official Facebook posts by three prime ministerial candidates during t...